Tuesday, July 10, 2012

LOGO OF INTEL





ABOUT IT:


           Intel Corporation is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California, United States and the world's largest semiconductor chip maker, based on revenue.


            It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel was founded on July 18, 1968, as Integrated Electronics Corporation (though a common misconception is that "Intel" is from the word intelligence). Intel also makes motherboard chip sets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability.


            Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it and its Pentium processor household names.

Friday, July 6, 2012

LOGO OF APPLE




   APPLE LOGO:-                                                                


             The Concept: When you think of computers you instantly picture a bowl of fruit, right? Of course not, and that is exactly what Apple had in mind when their logo was designed. Using a found object, such as an apple, to represent the computer manufacturer makes it instantly memorable.

            The symbology of the apple also holds well-known connotations of being healthy and wholesome. While the bite out of the apple gives a biblical allusion to sin or the discovery of knowledge.

           Apple made use of their bitten apple logo through their first commercial slogan when the company told consumers to “Byte into the Apple”. This play on words gave consumers the first glimpse of the relationship between computers and the now iconic fruit logo.